executive brand leadership across creative and marketing
Hi, I’m BeMa! I bring creative leadership and marketing strategy together at the executive level to help organizations solve real business challenges. With a foundation in creative direction and deep experience in marketing leadership, I build and lead creative teams, design effective creative processes, and develop bespoke, end-to-end solutions aligned to what the moment actually requires. Sometimes that means restraint, simplifying and sharpening a brand for clarity. Other times it calls for a more decisive overhaul to capture attention and reposition for growth. In every case, the work is intentional, non-templated, and built to perform in market.
Creative Leadership & Team Building
Brand Strategy & Positioning
End-to-End Marketing Execution
Sports, Entertainment, Consumer Brands
experience
Sacramento Republic FC,
Vice President of Marketing
Aug 2022 - Jan 2026
Led executive brand and marketing strategy for a high-visibility, community-driven professional sports organization. Owned end-to-end marketing, creative, and brand leadership, including strategy, campaigns, content, and go-to-market execution. Guided the evolution of the club’s brand system and marketing approach during a period of growth and transition, aligning creative expression with business objectives, fan engagement, and long-term positioning.
Recur Forever,
Creative Director — Sports
Nov 2020 - 2022
RECUR was an industry-leading Web3 company designed to make the metaverse open, easy, and fun by creating innovative NFT experiences with the biggest brands in film, TV, sports, and pop culture. As Creative Director of Sports, I am responsible for brand strategy and the development of all licensed sports experiences.
Trevco Inc,
Creative Director
Feb 2020 - Oct 2020
Trevco is a leading fan-driven eCommerce company building vertically integrated, digitally native brands through strong licensing partnerships. As Creative Director I am responsible for developing these brands from inception to launch. Including brand logos and marks, digital content and advertising strategies, product design and art development, photography, and brand consistency. Brands I am responsible for as CD, Logovision (Amazon native apparel and accessories), Graphics and More (Amazon native licensed accessories), Popfunk (Elevated licensed pop-culture apparel brand), and CampusLab (Elevated licensed college athletics apparel brand).
Oakland Athletics,
Creative Director
2018 - 2020
Led brand strategy and creative direction for a complete repositioning of the Oakland Athletics. Anchored the work in the club’s historical identity while modernizing expression through player-driven storytelling and personality. The result was a differentiated brand position designed to stand apart within the league and market, supporting marketing performance and sales-driven objectives.
Stripe Creative Agency,
Principal
2017 - Present
I started my own creative agency where I was a swiss-army knife, playing many different roles for many different brands. I was a Strategic Consultant, Designer, Creative Director, and Marketer. I worked with clients to introduce new products, overhaul the creative process, recruit talent and build teams, innovate products, rebrand, develop a brand voice, advertise, B2B sales pitch, campaign creation, web design, etc.
San Francisco 49ers,
Director, Creative & Brand
2011 - 2017
When I began at the 49ers in 2011, I was the only graphic designer on staff, partnering with advertising agencies to develop the iconic brand. By the time I left the 49ers, we became a best-in-class in-house agency, developing award-winning creative and marketing executions for the 49ers as well as the development and launch of the Levi’s Stadium brand.
CSU, Monterey Bay Athletics
Manager, Marketing & Game Ops
2008 - 2011
I cut my teeth in the sports marketing world at CSUMB Athletics. I was able to learn all aspects of the business in an environment that was fast-paced and allowed me to come into my own as a designer and marketer. I learned through trial and error and was given a lot of autonomy to prepare me for my career.
EDUCATION
CSU Monterey Bay
Bachelor of Art, Integrated Studies: Digital Art, Sports Marketing and Communication Design
2005 - 2008
Activities and societies: Layout Designer for Otter Realm Newspaper, Internship in Marketing and Publications Department as Graphic Design Intern, Member of Inaugural Baseball Program
more work samples
I try to keep my work samples fresh and up-to-date but upon request,
I can provide my latest and greatest as well as work that can’t be shared publically.
I have more projects that can be viewed on my Behance Portfolio as well.