Some call me bema. Husband. Parent of 2. Marketing Expert. Creative Director. Designer. 10+ years experience leading brands. +Startups. Deliver iconic campaigns. Backed by strategy & insights. Work style is people & process first. Challenging brands to be different. Deliver results.
about me
I have 10+ years experience leading and partnering with companies ranging form household brands to startups. Together, we create compelling, strategic and iconic campaigns. I lead by focusing on process and people to innovate and push boundaries. I challenge brands like the Oakland Athletics and San Francisco 49ers to see themselves differently and deliver results.
experience
Brand identity and style guides. Hiring, mentorship, & team building. Creative process from strategic brief to execution. Social media execution. Advertising and performance marketing. Out of home. Integrated marketing campaigns. Uniform design. Apparel & licensing. Web design and content management systems. Print & package design. Environmental large format.
most recent work experience
Creative Director
2018 - Present***
OAKLAND A’s
Most recently I was the Creative Director for the Oakland A’s. As the organizations creative lead I developed creative process and an in-house agency model. I was responsible for hiring, developing and motivating a team of creatives as well as overseeing the teams brand vision across all platforms and executions.
***Due to Covid-19 related staffing reductions I am exploring new employment opportunities
Founder / Creative Director
2017 - Present
STRIPE CREATIVE AGENCY
I started my own creative agency where I was a swiss-army knife, playing many different roles for many different brands. I was a Strategic Consultant, Designer, Creative Director and Marketer. I worked with clients to introduce new products, overhaul creative process, recruit talent and build teams, innovate products, rebrand, develop brand voice, advertise, B2B sales pitch, campaign creation, web design, etc.
Director, Creative & Brand
2011 - 2017
SAN FRANCISCO 49ERS
When I began at the 49ers in 2011, I was the only graphic designer on staff, partnering with advertising agencies to develop the iconic brand. By the time I left the 49ers, we became a best in class in-house agency, developing award winning creative and marketing executions for the 49ers as well as the development and launch of the Levi’s Stadium brand.
recent case study
Oakland A’s 2020 Campaign
Brand Direction.
This document is delivered across the organization to communicate brand ideals and focus for the short-term future. From leadership to interns, this document sets to tone for the brand and everyone who impacts the organization. We begin with brainstorming and research, then interview all major stakeholders and weave in organizational goals.
Creative Process.
This process is unique to the Oakland A’s and the structure of the marketing team. Having clear process and boundaries allows creatives to thrive in an environment built for speed, creativity as well as consistency and transparency. Ideal for a fast paced and ever evolving environment built for collaboration and innovation.
Style Guide.
The style guide is delivered as a toolkit, assets and loose guidelines along with examples to build campaign creative. Training and Q & A sessions help hone in on the process. Sharing executions and providing feedback as different expressions of the campaign get executed help inspire new ways to use the style guide.