My name is Benjamin Mayberry. I’m an award winning Designer and Creative Director with nearly 15 years of experience in the sports and entertainment industry. I have lead and collaborated with some of the largest and most recognizable brands in the world. I believe creative and marketing are built to serve the business and process is the key to delivering results. I like to encourage brands to think differently and challenge the status quo.
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A's 2020 Style Guide
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Oakland A's Brand Creative
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49ers Brand Creative
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Popfunk Apparel Brand
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Levi's Stadium
experience
Brand identity and style guides. Hiring, mentorship, & team building. Creative process from strategic brief to execution. Social media strategy and development. Advertising and performance marketing. Out of home. Integrated marketing campaigns. Uniform design. Apparel & licensing. Web design and content management systems. Print & package design. Environmental large format. Licensed IP. Web3. NFTs. Crypto.
WORK EXPERIENCE
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WORK EXPERIENCE <<<>>>
Creative Director, Sports
RECUR FOREVER
Nov 2020 - Present
RECUR is an industry leading Web3 company. They make the metaverse open, easy, and fun by creating innovative NFT experiences with the biggest brands in film, TV, sports, and pop culture. As Creative Director on Sports I am responsible for brand strategy and development of all licensed sports experiences.
Creative Director
TREVCO INC.
Feb 2020 - Oct 2020
Trevco is a leading fan-driven eCommerce company building vertically integrated, digitally native brands through strong licensing partnerships. As Creative Director I am responsible for developing these brands from inception to launch. Including brand logos and marks, digital content and advertising strategies, product design and art development, photography, brand consistency. Brands I am responsible for as CD, Logovision (Amazon native apparel and accessories), Graphics and More (Amazon native licensed accessories), Popfunk (Elevated licensed pop-culture apparel brand), and CampusLab (Elevated licensed college athletics apparel brand).
Creative Director
2018 - 2020
OAKLAND A’s
I was the Creative Director for the Oakland A’s. As the organizations creative lead I developed creative process and an in-house agency model. I was responsible for hiring, developing and motivating a team of creatives as well as overseeing the teams brand vision across all platforms and executions.
Due to Covid-19 related staffing reductions my position was eliminated
Founder / Creative Director
2017 - Present
STRIPE CREATIVE AGENCY
I started my own creative agency where I was a swiss-army knife, playing many different roles for many different brands. I was a Strategic Consultant, Designer, Creative Director and Marketer. I worked with clients to introduce new products, overhaul creative process, recruit talent and build teams, innovate products, rebrand, develop brand voice, advertise, B2B sales pitch, campaign creation, web design, etc.
Director, Creative & Brand
2011 - 2017
SAN FRANCISCO 49ERS
When I began at the 49ers in 2011, I was the only graphic designer on staff, partnering with advertising agencies to develop the iconic brand. By the time I left the 49ers, we became a best in class in-house agency, developing award winning creative and marketing executions for the 49ers as well as the development and launch of the Levi’s Stadium brand.
creative process documents
Oakland A’s 2020 Campaign
Brand Direction.
This document is delivered across the organization to communicate brand ideals and focus for the short-term future. From leadership to interns, this document sets to tone for the brand and everyone who impacts the organization. We begin with brainstorming and research, then interview all major stakeholders and weave in organizational goals.
Creative Process.
This process is unique to the Oakland A’s and the structure of the marketing team. Having clear process and boundaries allows creatives to thrive in an environment built for speed, creativity as well as consistency and transparency. Ideal for a fast paced and ever evolving environment built for collaboration and innovation.
Style Guide.
The style guide is delivered as a toolkit, assets and loose guidelines along with examples to build campaign creative. Training and Q & A sessions help hone in on the process. Sharing executions and providing feedback as different expressions of the campaign get executed help inspire new ways to use the style guide.